About us

We teach what we build, and we build what we teach.

That sentence is either a slogan or a system. Here is the system.

As seen in
Step one

We build

Like a Human runs on the system it sells: internal context, our own tools wired in over MCPs and APIs, behaviour in CLAUDE.md, skills, agents and a human in the loop. Sales, finance, content and operations, not a pilot in one team.

It is also how we stay current. We read the research and follow what Anthropic, OpenAI, Mistral and Google actually ship, and anything promising lands in our own workspace first. Nothing reaches a classroom before it has become routine here.

Measured across the company

Around 95% of our work runs through AI. Our operational data lands in one internal database, and Claude reads it directly over our own MCP.

Step two

It becomes a pattern

A workflow that works gets written down as something you can run again: a CLAUDE.md, a skill, an agent, and a checklist for the step where a person still decides. Not a slide about it.

Those files sit in the system we work in every day. When a capability changes we change the file, and everyone is on the new version the same week.

Source: our own workspace

Every pattern we teach is a file in our own workspace, in daily use.

Step three

We teach it

Only then does it become teaching material, and that is a craft of its own. Our Head of Education builds the pattern into modules and exercises where your team does the real work in the room, on your own codebase and your own workflows.

Your team leaves with material clear enough to keep going on its own. Every example comes from work we did ourselves, never from a vendor demo.

What your team hits in the room is what we fix in our own system next. That is why no module is older than three months.

Two tracks, in-company and public

Development and Business, one or two days per team, with a Day C that equips your champions to carry it further.

2000+developers and business teams trained in NL and ES
4.9out of 5 across all programmes
1:10participants per senior instructor
8senior instructors, no junior trainers
Our story

How Like a Human started

Stefan Luttik, Founder

Like a Human started from a gap Stefan kept running into. He came out of marketing, and marketing teams had a knowledge gap nobody was closing. So he ran workshops to close it and used them as research: which tasks come back every single week, and which of those can be automated? The answers turned into real implementations.

Meeting Jasper added the second track. He had been building with Claude Code since the early days, so together they built the masterclass that became the development side of the academy. Tim came in to own education, and that is the shape we run today.

Feb 2025
Like a Human starts
Workshops for marketing teams, doubling as research.
2025
First automations shipped
Repetitive tasks implemented, the first ones in n8n.
Jun 2025
Stefan meets Jasper
At Norrsken, Barcelona. The Claude Code masterclass follows.
Early 2026
Tim joins, development track opens
Two tracks: business and development.
Today
10+ public editions
Amsterdam and Barcelona, plus in-company programmes for international brands across Europe. One day, two days or three days per team.
Next
Specialist tracks, more of Europe
Open workshops for specialisms like AI for PMs and AI for Creativity, more cities across Europe, and a bigger team.
The team

The people who run the loop

You get the person who builds it every day, not the person who read about it.

Stefan Luttik

Stefan Luttik

Founder & Head of Growth

Marketing at Deliveroo, Gisou and Talpa.

LinkedIn
Jasper Staats

Jasper Staats

Partner & Head of Tech

Lead engineer at McLaren Applied, VanMoof and DPG Media.

LinkedIn
Tim Weeda

Tim Weeda

Partner & Head of Education

Claude Code, out of legal tech and the Dutch government.

LinkedIn

8 senior instructors · no junior trainers

We keep an open network of senior instructors in the Netherlands and Spain, and we are always talking to new people.

Where we work

Based in two cities, working across Europe

Amsterdam Barcelona
Home
Amsterdam and Barcelona. Our open workshops run here, and it is where most programmes start.
Reach
For in-company work we come to your team, anywhere in Europe.
Languages
English, Dutch and Spanish. Open workshops in Amsterdam are taught in English and Dutch.
Format
On-site at your location, fully online, or a mix of both.
Let's meet

Ready to make your team AI-first?

Ask us whatever you still want to know.