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Privacy Policy

How Like a Human AI collects, uses and protects your personal data.

This is the Privacy Policy for Like a Human AI ("Like a Human"). This page was last updated on 28 September 2026.

  • Chamber of Commerce number: 83321187
  • Email: academy@likeahuman.ai

1. Introduction

Like a Human AI (hereinafter “we”, “us” or “Like a Human”) places great value on your privacy and the protection of your personal data. This privacy policy explains how we collect, use and protect your data when you visit our website www.likeahuman.ai, use our training and workshop services, or otherwise contact us.

As an AI-native training academy, we understand the importance of data protection. We are committed to complying with the General Data Protection Regulation (GDPR) and other applicable privacy legislation. We also monitor the EU AI Act and align our use of AI with its provisions as they come into effect.

2. Who we are

Like a Human is an AI-native training academy. We help founders, entrepreneurs and their teams learn to work AI-native through hands-on training programs and workshops (both public and in-company) and, in the future, an online self-paced academy and consultancy. This privacy policy explains how we handle personal data when you visit our website, book or attend a training, sign up for an event, or otherwise get in touch.

Data Controller: Like a Human AI (trading as "Like a Human"). Chamber of Commerce number: 83321187. Registered address: Burg. Huydecoperhof 1, 3604 CC Maarssen, The Netherlands. Email: academy@likeahuman.ai

3. What personal data we collect

3.1 Data you provide directly to us

We may collect the following personal data that you provide directly to us:

Identity data: first name, last name, job title, company name Contact data: email address, phone number, business address Professional data: information about your business needs, industry and requirements Communication data: information in your communication with us, including emails, conversation transcripts and other correspondence Service-related data: information needed to provide our services to you Billing data: when you buy a ticket or we invoice you, your name, email address, company name, phone number and VAT number

3.2 Automatically collected data

When you visit our website, we automatically collect:Technical data: IP address, browser type and version, time zone setting and location, browser plugin types and versions, operating system and platform Usage data: information about how you use our website, including page views, time spent on pages, navigation paths and interaction with content Device data: information about the device you use to access our website

3.3 Data from third parties

We may receive information about you from third parties, including:

  • Business partners
  • Service providers
  • Public databases
  • Social media platforms, if you communicate with us through those channels

3.4 Cookies and website analytics

Our website is hosted by Vercel (hosting) and uses the following:

  • Umami: privacy-friendly, cookieless website analytics. It sets no cookies, stores nothing on your device and identifies nobody, so it runs whether or not you accept cookies. No data is shared for advertising.
  • Google Analytics 4 and Google Tag Manager: loaded only after you enable analytics cookies. They set cookies (_ga, _gid) to measure how our website is used. Recipient: Google Ireland Limited.
  • Meta pixel: this runs from the moment you open one of our event pages, so that we can measure how our ads perform. It sets an _fbp cookie and tells Meta which of our pages you visited. Switch off Marketing under Settings in our cookie banner and we stop it straight away, delete that cookie, and do not load it again on your next visit. Recipient: Meta Platforms Ireland Limited.
  • Meta Conversions API: when you buy a ticket, we send that purchase to Meta from our own server rather than from your browser, so we can see which ad led to the sale. We send your email address, name, country, city and postcode in hashed form. This does not place anything on your device. Recipient: Meta Platforms Ireland Limited.
  • cal.com: used when you book a call or meeting with us. Luma: used when you register for one of our events, including the checkout on our own event pages. Both process the details you enter and set cookies that are strictly necessary for the service you asked for.
  • Stripe: we sell tickets through our own checkout on our own pages. Stripe processes the payment. Your card details go straight to Stripe and never reach us. After you buy a ticket, we add you as a guest to the event in Luma. Stripe may set cookies that are strictly necessary for a secure payment. Recipient: Stripe Payments Europe, Limited.

You choose per purpose, and you can change or withdraw your choice at any time through the Cookie settings link in our footer. Essential cookies required for the website to function are always placed. Every tracker, its provider and how long it is kept are listed in our cookie policy.

4. What we use your personal data for

4.1 For providing our services

  • Delivering our training programs, workshops and related services
  • Communicating with you about our services
  • Responding to your questions and requests
  • Maintaining our customer relationship

4.2 For legitimate business interests

  • Improving and optimizing our website and services
  • Analyzing usage patterns and trends
  • Protecting the security and integrity of our services
  • Developing new products, services and business opportunities
  • Processing communication more efficiently using AI tools (see section 6)
  • Sending you one email about a booking you started but did not finish, if you entered your email address at checkout. For this we use your email address and the workshop you chose. You can unsubscribe with one click, or object at any time (see section 11).

4.3 For marketing purposes (with consent)

  • Sending updates about our services, industry insights and events
  • Providing personalized content and recommendations
  • Commercial and promotional emails (only with your explicit consent via opt-in), apart from the one email about an unfinished booking in section 4.2

4.4 For compliance with legal obligations

  • Complying with legal, regulatory and contractual requirements
  • Establishing, exercising or defending legal claims

5. Legal bases for processing

We process your personal data based on the following legal grounds:

Performance of contract: when processing is necessary to fulfill our contractual obligations to you Legitimate interest: when processing is necessary for our legitimate business interests, provided these interests do not outweigh your rights.

This includes:

  • Processing email communication and other correspondence using AI tools to improve efficiency and responsiveness
  • Maintaining and improving our services
  • Business development and relationship management

Consent: when you have given us explicit consent to process your data for specific purposes (such as commercial emails)

Legal obligation: when processing is necessary to comply with a legal obligation

6. AI and automated data processing

6.1 AI tools we use

As an AI-native training academy, we use AI systems throughout our operations, in line with our General Terms and Conditions. The main AI tools and providers we work with include:

  • Anthropic (Claude and Claude Code)
  • OpenAI (ChatGPT and the OpenAI API)
  • Perplexity AI (AI-driven research)
  • Fireflies.ai and Granola AI (meeting transcription and notes)
  • Cursor (AI-assisted code editor)
  • Wispr Flow (voice-to-text transcription)
  • DeepL (translation)

We conclude data processing agreements with these providers and only use them for legitimate business purposes. A full, up-to-date list of our (sub-)processors is available in our General Terms and Conditions.

6.2 How we use AI with your data

We may use AI tools to process communication you send to us (including emails) for purposes such as:

  • Analyzing and summarizing conversation transcripts
  • Drafting responses to questions
  • Generating follow-up communication
  • Extracting and organizing information for our CRM system
  • Conducting stakeholder research with information you have provided

Our specific AI workflows include:

  • Conversation processing: Converting recorded meetings to text and generating summaries
  • Stakeholder research: Analyzing communication to create comprehensive profiles
  • CRM maintenance: Identifying and updating contact information and opportunities
  • Follow-up communication: Preparing appropriate follow-up messages

6.3 Safeguards for AI processing

When using these services:

  • Where available, we use the business or enterprise versions of these tools, which offer enhanced privacy protection and, under their terms, do not use customer data to train AI models
  • We implement internal guidelines to minimize personal data entered into these systems
  • We ensure human review of AI-generated content before it is used
  • We use these tools only for legitimate business purposes
  • We apply appropriate security measures to protect data in transit and at rest

6.4 Your control over AI processing

We believe in transparency regarding our use of AI. If you prefer that we do not process your communication using AI tools, you have the right to object to this specific processing. Please inform us of your preference via academy@likeahuman.ai, and we will comply with your request.

Automated decision-making: We do not perform solely automated decision-making that has legal or otherwise significant consequences for you without human intervention, in accordance with Article 22 of the GDPR.

7. Sharing data with third parties

7.1 Service providers

We share information with external service providers who help us carry out our business operations and provide services, including:

  • Website hosting and analytics providers
  • Email service providers
  • Marketing Funnel Platforms
  • CRM systems
  • Analytics providers
  • AI service providers (OpenAI, Anthropic and others as mentioned in section 6)
  • Automation platforms
  • Meeting recording and transcription services
  • Payment providers (Stripe), for tickets bought through our own checkout; card details go to Stripe and never reach us
  • Event ticketing (Luma), where we register ticket buyers as guests

All service providers process data on our behalf and are bound by appropriate processor agreements.

7.2 Professional advisors

We may share information with professional advisors, such as lawyers, accountants and insurers.

7.3 Business transfers

If we are involved in a merger, acquisition or sale of assets, your data may be transferred as part of that transaction.

7.4 Legal requirements

We may disclose information if legally required or in response to valid requests from government authorities.

8. International transfer of data

Our activities are primarily based in the Netherlands and Spain, but we may transfer your personal data to countries outside the European Economic Area (EEA). When we do this, we ensure that appropriate safeguards are in place, such as:

  • EU Standard Contractual Clauses
  • Adequacy decisions from the European Commission
  • Other legally approved transfer mechanisms

The AI services we use (including OpenAI and Anthropic) are based in the United States. When we use these services to process your data, we rely on appropriate transfer mechanisms, including Standard Contractual Clauses, to ensure adequate protection.

9. Retention periods

We retain your personal data only as long as necessary to fulfill the purposes for which we collected it, including:

  • The duration of our business relationship
  • The period required to provide our services
  • As necessary to comply with legal obligations
  • As necessary to protect our legal interests

Specific retention periods:

  • Communication data from potential customers: usually 2 years from last interaction
  • Customer contract: period plus 7 years for accounting purposes
  • Marketing: until withdrawal of consent or maximum 2 years
  • Unfinished bookings: we store your email address with the record of the unfinished checkout (Stripe) and the email we sent you (Brevo), like other communication data from potential customers: usually 2 years from last interaction. We send you one email about that booking. Any other marketing email only with your consent.

10. Data security

We have implemented appropriate security measures to protect your personal data against unauthorized access, alteration, disclosure or destruction. These measures include:

  • Use of secure communication channels
  • Implementing access controls
  • Training our team on data protection
  • Using trusted service providers with strong security practices
  • Ensuring proper security configurations for AI tools
  • End-to-end encryption where technically possible

11. Your rights under the GDPR

Under the GDPR, you have the following rights:

Right of access: Request access to your personal data

Right to rectification: Request correction of inaccurate data

Right to erasure: Request deletion of your data under certain circumstances

Right to restriction of processing: Request restriction of processing in specific scenarios

Right to data portability: Request a copy of your data in a structured format

Right to object: Object to processing based on legitimate interest (including our use of AI tools with your data) or for direct marketing

Right to withdraw consent: Withdraw consent where processing is based on consent

To exercise these rights, contact us via academy@likeahuman.ai. We will respond to your request within one month.

Right to lodge a complaint: You have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens, autoriteitpersoonsgegevens.nl) if you believe we process your personal data unlawfully.

12. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page, and if the changes are significant, we will provide a more prominent notice. Changes related to new AI legislation (such as updates to the EU AI Act) will be implemented in a timely manner.

13. Contact

If you have questions about this privacy policy or how we handle your personal data, contact us:

Data Controller: Like a Human AI (trading as "Like a Human"). Chamber of Commerce number: 83321187. Registered address: Burg. Huydecoperhof 1, 3604 CC Maarssen, The Netherlands. Email: academy@likeahuman.ai

Like a Human AI

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