Creative track

Build your in-house AI creative studio

AI training for marketing, brand and creative teams that want to depend less on agencies. Your brand becomes a system Claude follows. By the end of day 2, your team has made a real campaign across channels.

There is no pitch. You only get a recommendation if the program fits your team.

The program

Two days, one real campaign

Day 1 builds your own studio in Claude and Krea. On day 2, your team runs a real campaign through it. Everything happens in your own online playground.

01

Claude Foundations

The fundamentals of Claude Cowork, and your setup for creative work.

  • What Claude is and where it shines
  • Why context management matters more than prompting tricks
  • Desktop app, projects and the Krea connector, set up and working
02

Studio Lumière

A guided build. Together you make one route, one studio and one launch image for a fictional brand.

  • Project instructions, context, folder and memory
  • Read a moodboard and write the brand file
  • Shoot in the studio, then check and edit
03

Your Studio

Studio Lumière moves to your own work. You pick one piece, put it on a Creative Card and build your own studio around it.

  • A Creative Card: identity, idea, opportunities and limits
  • Your moodboard, brand file and references
  • Frame, camera and light, shoot, select, edit and check
04

AI Photography in Krea

From your day 1 studio to brand-locked images in Krea.

  • A Krea lesson and live demo
  • Brand-locked generation from your own references
  • Flows you can run again next week without us
05

AI Campaign Hackathon

Mixed teams of creatives, growth and brand take one real brief through the full campaign loop, twice.

  • Plan, brief, build, go live, evaluate
  • Cycle 1 fast and rough, cycle 2 better and finished
  • Show and tell for a jury
What stays with your teamYour brand fileYour own studioThe Krea flows you builtEvery asset your team madeYour own online playgroundCertificates of completion
Your platform

Before, during and after

Your team works in one place, from the intake to the follow-up.

Before
  • Intake Team SurveyResults feed into program design.
  • Program Intake CallWe discuss the survey results with you and present the program, fine-tuned to what they show.
  • Client DashboardInvite your participants by email, follow who has completed the intake survey and export the answers.
During
  • Online AcademyYour dedicated learning playground, with the framework, a cheat sheet, a glossary and downloads.
  • Workshop Learning MaterialsSlides, exercises, modules and more.
  • Curated AI Tool Library48 hand-picked AI tools our team uses every day, with deals on selected tools.
After
  • Personal Certificates of CompletionFor every participant.
  • Impact Measurement SurveyA feedback survey shortly after the program.
  • Client Evaluation CallWithin 14 days after the program. To evaluate the program and agree on next steps.
After the program: Office Hours for three months
ROI calculator

What your creative team saves

Adjust the numbers to match your team. The estimate below is deliberately conservative.

Annual savings
€0
for your team
Hours saved / year
0
across the team
Team members
0
activated
Adjust to your team
20
€65,000
Assumes 8 hours saved per person per week, 48 working weeks, 1920 working hours per year. Savings only, before any softer gains.

Beyond the hours saved

  • Less repetitive production work across marketing, brand and creative.
  • Less dependence on agencies for everyday production.

Not quantified above. Your actual return will be higher.

See what these savings look like on the work your team does now.

Book an introduction
After the training

Keep the momentum

The first three months decide whether AI sticks. Office Hours give your team a fixed moment to bring its questions, and leave with them solved.

See Office Hours
Why teams choose us

What you get here and nowhere else

Not another AI course. Not another consulting firm. Here is the difference, line by line.

What AI training usually looks likeWhat you get
Almost nobody covers all three. Business teams get business workflows, and that is where it stops.One discipline only, usually just business workflows

All three disciplines, one academy

Business, creative and development under one roof. Your marketing team, your creative team and your engineers learn on the same method, shaped around your own processes, tools and real workflows.

A slide deck about what AI can do, with very few hours inside the tools.A slide deck, with very few hours inside the tools

Practitioners, not professors

Hands-on from the first hour, in your own tools and your own codebase. Every workflow we teach is one we run ourselves, daily.

Groups of thirty or more, so attention thins out and people leave with less than they came for.Groups of thirty or more, so attention thins out

One senior instructor per 10 to 15 people

Only senior instructors, each with hands-on experience at leading brands. No junior trainers, no filler, and enough room to look at everyone’s screen.

A sandbox login and a demo repository, so nothing anyone builds during the day survives the day.A sandbox login and a demo repository

Your own platform, before and after

A Client Dashboard to invite your team and run the intake, and an Online Academy with your playground, framework and downloads. What your team builds on the day stays with your team.

A curriculum written once and taught for a year, while the models move every month.A curriculum written once, while the models move monthly

AI-native, always ahead of the curve

Every Anthropic release applied in your team the same week it ships, not next quarter. Jasper Staats speaks at official Anthropic Claude Code events, so we know what is coming before it lands.

Creative track

Ready to make your team AI-first?

Bring it in-company for your marketing, brand and creative team.